The Good Country

What’s gone wrong
with the world?

Things seem to be getting worse all the time: climate change, terrorism, pandemics, migration, economic chaos… the list goes on. All these problems have grown too big and too complex for any individual nation to solve. But instead of collaborating, nations spend all their energy and resources competing against each other. This has to change if we want to make the world work. This is why the Good Country exists.

Introducing Good Country

Introducing Good Country Play

At a Glance

What’s the Good Country?

Most of the world’s problems are really just symptoms of a bigger, underlying problem: that we haven’t yet worked out how to organise ourselves as a single species inhabiting a single planet. This can change.

The Dual Mandate

The aim of the Good Country is simple but ambitious: to change the culture of governance worldwide.


What’s the meaning of the word ‘dapple’, and what’s it got to do with being a Good Country?

Recent Tweets from @SimonAnholt

Netherlands tops the good country index, but the news isn't so good for the U.S.
22 minutes ago
RT @jasonlknoll: US is 25th on the #GoodCountry Index. We've got a lot of work to do. h/t @SimonAnholt
about 2 hours ago
#Netherlands is top in the latest edition of the Good Country Index, published today. How good is your country?
about 7 hours ago
RT @padibarcelona: There has never been a more important time for #goodcountry
about 7 hours ago
UK falls to eighth place in Good Country Index, below Ireland
about 8 hours ago
RT @leantolini: @SimonAnholt That is SO cool! Maybe the brilliant @nbalagam could lend a hand? #GoodCountry #boardgames
about 22 hours ago
RT @adrian1986li: @SimonAnholt You are my hero when i first study Nation Branding in university & this meant a lot to me. As a chinese I re…
about 22 hours ago
Well now THIS is a remarkable and unexpected response to the Good Country Index! How about a #GoodCountry boardgame…
1 day ago
RT @TimSW: .@SimonAnholt hieldt één van de populairste TED Talks ooit over zijn "Good Country Index". Welk land doet het meeste goed in de…
about 5 days ago
RT @iskandrah: Germany has replaced the US as the country with the best "brand image," according to a new study of 50 countries  https://t.…
about 24 days ago
RT @dstanton207: Our new @GfK Nation Brands Index findings are the top story at @adage right now -- kudos to the #NBI team! @SimonAnholt ht…
about 24 days ago
Vote now for the next president of #Chile, even if you're not Chilean!
about 24 days ago
I've just voted for the next President of Chile at the #GlobalVote. You can too!
about 24 days ago
RT @SethDalua: We should fan the flames of @SimonAnholt's #GoodCountryIndex people are sick of #globalisation #war and failing #capitalism.…
about 26 days ago
As ever, @indraadnan is ALWAYS worth a read. Highly recommended:
about 1 month ago