The Good Country

What’s gone wrong
with the world?

Things seem to be getting worse all the time: climate change, terrorism, pandemics, migration, economic chaos… the list goes on. All these problems have grown too big and too complex for any individual nation to solve. But instead of collaborating, nations spend all their energy and resources competing against each other. This has to change if we want to make the world work. This is why the Good Country exists.

Introducing Good Country

Introducing Good Country Play

At a Glance

What’s the Good Country?

Most of the world’s problems are really just symptoms of a bigger, underlying problem: that we haven’t yet worked out how to organise ourselves as a single species inhabiting a single planet. This can change.

The Dual Mandate

The aim of the Good Country is simple but ambitious: to change the culture of governance worldwide.


What’s the meaning of the word ‘dapple’, and what’s it got to do with being a Good Country?

Recent Tweets from @SimonAnholt

Well now THIS is a remarkable and unexpected response to the Good Country Index! How about a #GoodCountry boardgame…
about 4 hours ago
RT @TimSW: .@SimonAnholt hieldt één van de populairste TED Talks ooit over zijn "Good Country Index". Welk land doet het meeste goed in de…
about 4 days ago
RT @iskandrah: Germany has replaced the US as the country with the best "brand image," according to a new study of 50 countries  https://t.…
about 23 days ago
RT @dstanton207: Our new @GfK Nation Brands Index findings are the top story at @adage right now -- kudos to the #NBI team! @SimonAnholt ht…
about 23 days ago
Vote now for the next president of #Chile, even if you're not Chilean!
about 23 days ago
I've just voted for the next President of Chile at the #GlobalVote. You can too!
about 23 days ago
RT @SethDalua: We should fan the flames of @SimonAnholt's #GoodCountryIndex people are sick of #globalisation #war and failing #capitalism.…
about 25 days ago
As ever, @indraadnan is ALWAYS worth a read. Highly recommended:
about 29 days ago
RT @Radio3tweet: Il Good Country Index stila la classifica 'Paesi Buoni',ma come? Lunedì a @radio3mondo con @SimonAnholt e @ROBZIK https://…
about 1 month ago